The era of machine gun marketing is over – enter the era of sniper marketing

[businessportal24] The machine gun marketing era with mass campaigns is over as new solutions like behavioral ad targeting and LEADSExplorer allow targeting precisely potential customers have started the new era of sniper marketing. Since long marketers have used methods like: - Direct mail - Email marketing campaigns - Call centers Just like a machine gun produces a spray of bullets, these marketing campaigns shoot messages at all possible customers hoping to hit someone that is interested at the very moment and has the authority to make the purchase decision. Chances of success are very low due to the many conditions to be met. Instead the new sniper rifle marketing will only address to interested people of companies using behavioral ad targeting or targeting only those companies that previously have shown interest in products or solutions. In order to know interested companies LEADSExplorer reveals the company names of the website visitors, their location and language, their interest in products or services by the search terms used, the pages visited. Knowing exactly the interested companies saves time and effort for lead generation. For more information: www.LEADSExplorer.com businessportal24.com